So, what does “Noise” mean in the marketing world? Let us have a look… Noise: Confusion caused by too many messages trying to be delivered at one time. You could almost group that in with the slang definition of Noise: “empty talk; nonsense” because that is what the public do with your message if you can’t break [...]

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With all the internet marketing “gurus” out there now its almost as if you’re sifting through grains of sand at the beach to find the seashells that you’re really looking for. Marketing certainly has changed in the digital age, no doubt about it. If you’re not changing with it, it’s really your loss. Newspapers are [...]

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